When Are Emails Sent via Inbox Integration vs. Aidium’s Email Servers?

• Inbox Integration (Google or Microsoft 365)

• Aidium's Marketing & Mass Email Servers

Our goal with every email is to ensure deliverability, compliance, and tracking. Aidium uses the method best suited for the type of email you're sending.

Emails Sent via Inbox Integration

When you send a one-to-one email directly to a contact from Aidium, it uses your connected email account (via Inbox Integration). This works the same as if you sent the email from your laptop or phone:

• Emails appear in your personal “Sent” folder.

• Replies go directly to your integrated inbox.

• Emails sent outside of Aidium (from your phone/laptop) will sync to the contact in Aidium only if that contact exists in your Aidium database.

• Your company retains a record via its existing email system.

Emails Sent via Aidium’s Marketing Email Servers

For marketing campaigns and automations—like newsletters, mass emails, or contact-based automations—Aidium uses its own marketing email servers. This approach is optimized for high-volume, compliant, and efficient email delivery.

These emails:

• Include required opt-out language and links automatically.

• Do not appear in your personal “Sent” folder.

• Are fully tracked and stored in Aidium, linked to the contact’s timeline.

Benefits include:

• Higher deliverability and inbox placement.

• Faster sending speeds with no rate limits.

• Improved compliance with email marketing laws.

• Lower risk of emails being flagged as spam or blocked.

Summary