Aidium offers the ability to send all emails directly from a company's domain, as a premium feature. This will allow sending from Aidium's warmed-up email marketing sending servers but with DKIM authentication for full branding and identity.
Out of the box, Aidium sends all Contact Based Automations using SendGrid - this includes your company's Nurture or Drip Campaigns, Scheduled Newsletters and just about any other outbound marketing emails. Not only does this provide higher delivery rates and higher throughput for nurture and marketing communications, but also allows for opt-out capture and future link tracking and open rates.
To ensure high-quality delivery, easy identification of sender and seamless response, Aidium sends from a hidden custom email address with quality and compliant email headers that provide the sender's full name and direct reply-to.
While this method helps ensure the highest delivery rates in our industry, many companies will prefer to take advantage of our premium email experience by sending from their own fully authenticated domain name using custom DNS records provided by Aidium.
Watch this video for an explanation of how emails are sent from Aidium and the benefits of setting-up an Enterprise Domain.
Definitions
Before beginning, we will first set a few definitions:
- Aidium Email - Auto-generated email address for sending Contact Based Automations. The email address is generated automatically for each user upon setup and based on your Enterprise name.
- Enterprise Domain - Vanity domain that matches a company's standardized email schema. Matches the sending email address from company email server for each Aidium user.
- DKIM - DomainKeys Identified Mail - is an email authentication protocol that creates a digital signature that mailbox providers use to verify the identity of an email sender. In our case, it's a few DNS records added to the sending domain.
- DMARC - Domain-based Message Authentication, Reporting & Conformance - This helps domain owners protect their domains from unauthorized access and usage. When using google email services, adding DMARC txt records is highly suggested. Ideally though, DMARC inclusion policy should always be employed by IT/IT-Sec teams.
- SendGrid - A popular and secure API based mass email sending service. Aidium sends all mass email and contact nurture email through SendGrid, rather than using a company's email integration. This ensures the highest email discoverability and avoids overwhelming or pre-set limits on company email servers.
When sending Aidium emails via SendGrid, the email header is automatically and compliantly prepared with a reply to with the user's login email and with the user's full name as the display name. This provides a near seamless interaction from the email recipient. Each email will display the sending User's name with a reply to matching the User's email address.
⚙️ Transactional emails and direct emails to contacts will send through the user's email integration with their company's email service (MS365 or google)
Setup New Sending Domain
Adding and setting-up a new sending domain is incredibly straight-forward. It is highly recommended that a company's IT department is fully aware and involved in setting up an Enterprise Domain in Aidium.
⚠️ Before beginning, the Aidium Administrator must have access to the name servers and ability to add new DNS records on the sending domain.
🚧 Updating or deleting DNS records incorrectly or inadvertently can cause unexpected behaviors in existing systems. This process should not be handled by anyone that does not have direct experience and full understanding of DNS, Name Servers and the existing records on the domain to be updated. It is always recommended to backup all DNS settings before making changes. Aidium is not responsible for any adverse results from this process.
Always consult your organization's CTO or IT management company to assist before making any change.
- Log into Aidium.app as an Enterprise Admin. Next, click the drop-down at the top-left and choose, 'Enterprise Settings'.
- Then, choose 'Settings'.
- Go to the Enterprise Domain section and click the 'Add Domain' button.
- Type or paste the sending domain carefully before clicking the 'Validate' button.
- After submitting the new sending domain, three new DNS records will be provided. Each will need to be added to the sending domain's name servers for resolution.
- Using GoDaddy in the below example, we added each new record individually. If you require assistance with adding or updating DNS records, consult the available support at your domain registrar or name server provider.
The above image is for demonstration purposes only. Not all name server services look or act the same. Be sure to consult their respective documentation or platform support. - Once the new DNS records are added and 20 minutes elapsed, we clicked the 'Verify Records' button. If the new DNS records have fully propagated, we'll receive a green 'Valid' confirmation next to each record.
If a record is not yet verified, either waiting longer or double-checking each pending DNS record on our name servers will be required.
- When first three records are marked as 'Verified' in Aidium, each user can setup their own account to begin to send all emails using the Enterprise Domain, rather than the Aidium email. Click here to see the steps a user can take to enable sending from the enterprise domain.
📨 Basic DMARC is provided for use. However, a complete DMARC policy and 'txt' record are ideally maintained by IT/IT-Sec team. DMARC is not required, but a recommended industry standard way to help protect the reputation of your email sending domain.
⚙️ Changing an Enterprise Domain (once setup) is available, but does require contacting Aidium support: support@thinkaidium.com
Video walk-through of live setup
👍 This concludes the setup of Enterprise Domain for sending email